Media Terminology

The list of terms used in MediaQX products is as follows.

Word	Meaning
ATS	The Average Time Spent of a target audience while watching TV in a specific period
Channels measured 15 mins	Channels that receive viewer data every 15 minutes
CPP	Cost per Rating Point - Budget= GRP X CPP X Avg. Spot Duration (Measured Channels)
CPS	Cost per second - Budget = CPS X Total Spot Duration (Non-measured channels)
Frequency	The average number of time that the target audience is exposed to the TV ad
GRP	Gross rating point - sum of the ratings of the ads in a campaign
Media Strategy	It's a roadmap on how messages will be delivered to consumers in a most effective way. Created accordingly to the marketing objectives, media objectives, target group, channels, period of a campaign etc.
Media Planning	To determine the best combination of media to achieve the objectives. Its objective is to deliver the message of the campaign to the target audience in a most effective way.
Target Audience	The specific group of person that the ads. is intended to reach. It's defined by demographics, interests etc.
Universe	Number of people that represent the potential target audience.
Segmentation	The process of grouping customers based on demographics, pyschographics, and/or behavior
TV Spot / TV Ad	TV Commercial
Measured Channels	Channels that get rating data of viewers minute by minute. The data of TV broadcast streams includes tv ads lists, programme lists, date, time etc.
Non-Measured Channels	Channels that cannot get rating data of viewers. Most of them get the data of TV broadcast streams that include tv ad lists, program lists, date, time etc.
Rating	The percentage of people exposed to an advertisement in a targeted universe
Reach	Number of people exposed to TV ads during a campaign. 1+ Reach - People who are exposed to TV ad are counted once, 2+ twice and so on
Reach %	The percentage of people exposed to an advertisement in a targeted universe
Optimum Frequency	Optimum frequency level is determined as 1+, 2+ , 3+ or more due to campaign message. For ex; if the campaign message is not easy to understand, the percentage of reach is determined for 3+ or more
Impressions	The total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions.
Share	The share of ratings watching a specific channel during the selected time period or programme
Spot Duration	During the selected time period total duration of spots
Spot Count	During the selected time period the count of spots
Average Spot Duration	CPP dealed channels - Budget / GRP / CPP - Per Second dealed channels: total duration / spot count
TV Advertorial	Native contents that mostly the presenter of the programme announce the benefits of the product or how the product works. (around 60-90 seconds)
Product Placement - Passive	Visual appereance of the product in a programme. The detailed benefits of the product is not given. The product or brand name can not be pronounced. (For ex. - The logo on the clothes of a TV programme presenter)
Product Placement - Active	Visual appereance of the product in a programme. The product or brand name can be pronounced.
TV Scenario Integration	The product to be integrated is embeded to the flow of the content naturally. It is made organically in a speech or visually together with the set up on a scene.
Time Code Subbanner	Viewed at the related moment of the broadcast that is related with the product or campaign message. Mostly viewed during scenario integration or advertorial
Campaign Objectives	What campaign wants to achieve ( trying to expand into new markets, trying to upsell or cross-sell to customers, aiming to grow the number of customers etc.)
Planning Target Group	is a particular group of consumers identified as the targets or recipients for a particular advertisement or message. Target group definition based on campaign objectives
Buying Target Group	The cost of TV spot is calculated with values of buying target group ratings for measured channels
Affinity Index of Planning/Buying Target Groups	high affinity index' means TV spot reach more viewers in plannnig target group with less cost. Compared to the average ratio of 2 target groups ratings
Affinity Index of Programmes	Estimation by converting of rating values in between different target audiences. Compared to the average ratio of 2 target groups ratings
SOV	Share of voice - For measured channels; shares of total GRPs in the relevant category for indiviual brands, products or campaigns For non-measured channels; shares of duration
SOS	Share of spending - shares of total total budgets in the relevant category for indiviual brands, products or campaigns. is calculated with estimated CPPs or CPSs
Remarketing/Retargeting	is the tactic of serving targeted ads to people who have already visited or taken action on the website
Mass Marketing	Broadcasting a message that will reach the largest number of people possible, ignore market segment differences
Niche Marketing	Advertising strategy that focuses on a unique target market, focuses exclusively on one group-a niche market or demographic of potential customers
VOD (Video on Demand)	Video on demand - allows subscribers to view programming in real time or download programs and view them later, can be delivered over TV receiver, internet
Attention Score	Mesures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index	Represents the attention of a specific creative or program placement vs the average in ,ts respective industry. The average is represented by a score of 100, and the total index rang is from 0 through 200. For ex; an attention index of 125 means that there are %25 fewer interrupted ad plays compared to the average.