Viewers
These audiences represent the households that spend viewership time on both Linear TV and VOD.
Linear Preferred: If an household spends more then 70% of their time on Linear TV, they’re considered to be Linear Preferred.
VOD Preferred: If an household spends more then 70% of their time on VOD, then they’re considered to be VOD Preferred.
Both Preferred: If they spend somewhat similar viewership time on both VOD & Linear they’re regarded as Both Preferred.
Reach is based on the number of households that viewed the campaign ads regardless of multiple views based on Linear or VOD.
Frequency the average figure that represents how many times segmented households viewed the campaign ads.
Reach & Impression & Completion Rate
Reach is based on the number of households that viewed the campaign ads regardless of multiple views. Reach percentage shows the distribution of total reach for these segments regardless of each segment size.
Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions. Impressions percentage shows the distribution of total impressions for these segments regardless of each segment size.
Completion rate shows the percentage of total spot watch completion. It is calculated based on total spot duration watched divided by total spot duration aired.
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