Summary
The graphs and data for Baseline & Lift and the performance of the spotlist can be seen.
Last updated
The graphs and data for Baseline & Lift and the performance of the spotlist can be seen.
Last updated
Baseline and lift are fundamental concepts in the context of TV advertising spots.
Baseline: Based on different parameters analyzed by the algorithm, the site displays the anticipated traffic in the absence of advertisements.
Lift: Lift measures the impact of advertising on web and mobile performance. The contribution of advertising is highlighted.
1a. Date filter
Charts can be filtered by generic date.
1b. Show
Baseline & lift chart can be showed.
1c. Download chart
Baseline & lift chart can be downloaded in jpeg or png format.
1d. Show & Download
Baseline & lift data can be showed and downloaded.
1e. Download datatable
Baseline & lift datatable can be downloaded in excel format.
Performance in TV Attribution is an important concept for marketers. It helps them understand how their marketing investments are performing and provides data to adjust their strategies accordingly.
By examining the cost, the lift, and the cost per lift, it is possible to compare the expenses based on daily, weekly, and monthly basis. The insights given take into account the channel, daypart, and programs. This will allow for more effective planning of the next campaign.
2a. Show
Performance chart can be showed.
2b. Filter
Filters can be applied to the performance chart, allowing to view data on a daily, weekly, or monthly basis.
2c. Download chart
Performance chart can be downloaded in jpeg or png format.
2d. Show & Download
Performance data can be showed & downloaded.
2e. Download datatable
Performance datatable can be downloaded in excel format.
