Summary

The graphs and data for Baseline & Lift and the performance of the spotlist can be seen.

1. Baseline & Lift

Baseline and lift are fundamental concepts in the context of TV advertising spots.

Baseline: Based on different parameters analyzed by the algorithm, the site displays the anticipated traffic in the absence of advertisements.

Lift: Lift measures the impact of advertising on web and mobile performance. The contribution of advertising is highlighted.

Display Items	Explanation
1a. Date filter	Charts can be filtered by generic date.
1b. Show	Baseline & lift chart can be showed.
1c. Download chart	Baseline & lift chart can be downloaded in jpeg or png format.
1d. Show & Download	Baseline & lift data can be showed and downloaded.
1e. Download datatable	Baseline & lift datatable can be downloaded in excel format.

2. Performance

Performance in TV Attribution is an important concept for marketers. It helps them understand how their marketing investments are performing and provides data to adjust their strategies accordingly.

By examining the cost, the lift, and the cost per lift, it is possible to compare the expenses based on daily, weekly, and monthly basis. The insights given take into account the channel, daypart, and programs. This will allow for more effective planning of the next campaign.

Display Items	Explanation
2a. Show	Performance chart can be showed.
2b. Filter	Filters can be applied to the performance chart, allowing to view data on a daily, weekly, or monthly basis.
2c. Download chart	Performance chart can be downloaded in jpeg or png format.
2d. Show & Download	Performance data can be showed & downloaded.
2e. Download datatable	Performance datatable can be downloaded in excel format.