Summary
The graphs and data for Baseline & Lift and the performance of the spotlist can be seen.
1. Baseline & Lift
Baseline and lift are fundamental concepts in the context of TV advertising spots.
Baseline: Based on different parameters analyzed by the algorithm, the site displays the anticipated traffic in the absence of advertisements.
Lift: Lift measures the impact of advertising on web and mobile performance. The contribution of advertising is highlighted.
2. Performance
Performance in TV Attribution is an important concept for marketers. It helps them understand how their marketing investments are performing and provides data to adjust their strategies accordingly.
By examining the cost, the lift, and the cost per lift, it is possible to compare the expenses based on daily, weekly, and monthly basis. The insights given take into account the channel, daypart, and programs. This will allow for more effective planning of the next campaign.
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