Audience Insights

Audience Insights provides detailed data on chosen audiences, aiding analysis of programs for specific target groups. It enhances past performance reviews and improves future campaign planning.

1.Target Audience

Choose from predefined audience segments meticulously crafted by MediaQX, derived from extensive viewership behavior analysis. This feature empowers to focus on specific audience rather than whole, enabling precise analysis of programs based on intended audience.

1.1 All Viewers

The audience that includes all viewers.

1.2 Supervised

• Linear Segments

TVs are ranked by total time spent on linear content in the past month. TVs in the top 35% of the audience are labeled 'Light', those in the 35% to 80% of the audience are labeled as 'Medium', and those in the 80% and above audience are labeled as 'Heavy'.

• VOD Segments

TVs are ranked by total time spent on VOD content in the past month. TVs in the top 35% of the audience are labeled 'Light', those in the 35% to 80% of the audience are labeled as 'Medium', and those in the 80% and above audience are labeled as 'Heavy'.

• Linear - VOD Preferred Segments

TVs are ranked based on the percentage of total time spent in linear and VOD content last month. TVs in the first 30% audiences are labeled as 'VOD Preferred', those in the 30% to 70% audiences are labeled 'Both Preferred', and those in the 70% and above audiences are labeled 'Linear Preferred'.

• Youtube Segments

Their TVs are ranked by total time spent on Youtube content in the past month. TVs in the top 35% of the audience are labeled 'Light', those in the 35% to 80% of the audience are labeled as 'Medium', and those in the 80% and above audience are labeled as 'Heavy'.

• Netflix Subscribers Segments

TVs with a total viewing time of 30 minutes or more on the Netflix app during the last month.

• Netflix Preferred Segments

TVs in the Netflix Subscribers audience with a total Netflix viewing time greater than the total Linear TV viewing time during last month.

1.3 Unsupervised (Behavioral Segments)

Unsupervised Segments; household groups defined by their TV viewing habits.

10 Segments:

• Avid News Watchers

• Cinema Lovers

• Documentary Lovers

• Game & Entertainment Lovers

• HHs with Children

• International Content Watchers

• Music Lovers

• Sports Fan

• TV Series Lovers

• Women Show Addicts

2. Planning & Buying Target GRP

Gross Rating Points (GRP) serve as a fundamental metric in advertising, gauging the effectiveness of an ad campaign. It combines the percentage of the target audience reached with the frequency of ad views, offering a comprehensive perspective. Derived from demographic and social analysis, GRP segments enable users to assess program performance. By selecting specific GRP segments, you gain insights, ensuring your campaigns resonate with your intended audience.

3. Date Period

A one-week date selection is made from Sunday to Saturday.

1. Viewership by Total Duration

The chart displayed represents the total time spent within each hour, based on the selected audience & selected date period.

2. Audience Viewership

This chart presents targeted audience duration per TV & reach and general duration per TV & reach, categorized by programs on a weekly basis.

Filters

The system allows filtering for a more detailed analysis.

Display Items	Explanation
Start - End Time	Any start and end time can be selected in 24 hours
Channel Name	Channel names to be analyzed can be selected
Day of week	One or multiple day can be selected
Channel Type	Measured or others can be selected
Program Name	Program names to be analyzed can be selected
Planning Target GRP	Obtained through the ratio of the number of campaign ads viewings to the target audience universe selected. This data is retrieved from ADEX
Buying Target GRP

Ordering Fields

It is possible to order according to these metrics:

• Duration per TV

• Reach

• Planning Target GRP

• Buying Target GRP