Channels

The graphs and data for channels spot count and cost&GRPxsec of a campaign can be exhibited.

1- Spot Count

Spot count; sum of spots of the campaign.

Channels spot count; Spot count based on channels.

Channel Types:

• Total - All channels,

• Measured - Full-time measured channels based on measurement agency,

• Others - Semi-measured and non-measured channels combined based on measurement agency.

Display Items	Explanation
1a. Channel type filter	Charts can be filtered by measured and others
1b. Download spot count chart	Channels spot count chart can be downloaded in jpeg or png format
1c. Show & Download data	Channels spot count data can be showed and downloaded
1d. Download datatable	Channels spot count datatable can be downloaded in excel format

2- Cost & GRPxsec

Cost indicates the total spend. Figure retrieved from ADEX.

GRPxSecond can be considered as Purified Cost (CPP effect excluded from Cost). With this figure spots can be compared regardless of other spot’s length. This helps to analyze spots GRP effectiveness.

Display Items	Explanation
2a. Download spot count chart	Channels cost and GRPxsec chart can be downloaded in jpeg or png format
2b. Show & Download data	Channels cost and GRPxsec data can be showed and downloaded
2c. Download datatable	Channels cost and GRPxsec datatable can be downloaded in excel format