Channels
The graphs and data for channels spot count and cost&GRPxsec of a campaign can be exhibited.
1- Spot Count
Spot count; sum of spots of the campaign.
Channels spot count; Spot count based on channels.
Channel Types:
Total - All channels,
Measured - Full-time measured channels based on measurement agency,
Others - Semi-measured and non-measured channels combined based on measurement agency.
| Display Items | Explanation |
|---|---|
1a. Channel type filter | Charts can be filtered by measured and others |
1b. Download spot count chart | Channels spot count chart can be downloaded in jpeg or png format |
1c. Show & Download data | Channels spot count data can be showed and downloaded |
1d. Download datatable | Channels spot count datatable can be downloaded in excel format |
2- Cost & GRPxsec
Cost indicates the total spend. Figure retrieved from ADEX.
GRPxSecond can be considered as Purified Cost (CPP effect excluded from Cost). With this figure spots can be compared regardless of other spot’s length. This helps to analyze spots GRP effectiveness.
| Display Items | Explanation |
|---|---|
2a. Download spot count chart | Channels cost and GRPxsec chart can be downloaded in jpeg or png format |
2b. Show & Download data | Channels cost and GRPxsec data can be showed and downloaded |
2c. Download datatable | Channels cost and GRPxsec datatable can be downloaded in excel format |
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