This operation analyses the data, offering a comprehensive examination of the performance of TV ads.
1a. View Report Information: Important details regarding the report, such as its creator and date range, are displayed.
1b. View Dashboard: Access to the primary information of the report.
1c. View Analytics: Analytics can be viewed.
Last updated
| Display term | Explanation |
|---|---|
Total GRP
Obtained through the ratio of the number of campaign ads viewings to the target audience universe selected. This data is retrieved from ADEX.
Total cost
The cost based on all campaign spots (commercial ads). This data is retrieved from ADEX.
Total spots
The total number of spots.
TV attribution lifts
Measures the impact of advertising on web and mobile performance. The contribution of advertising is highlighted.
Cost per lift
Calculated by dividing the total cost of the advertising campaign by the increase in awareness achieved as a result of the campaign.
Avg lift percentage
Calculated percentage average of the increase in awareness achieved as a result of the campaign to based on different parameters analyzed by the algorithm, the site displays the anticipated traffic in the absence of advertisements.
