MediaQX Docs
  • Overview
    • Who we are ?
    • What we offer ?
    • Our Products
  • Product Guides
    • Getting Started
      • Signup
        • Email Verification
        • Profile Information
        • Create Organization
      • Login
    • General
      • Account
        • Profile
        • My Organizations
        • Notifications
        • Admin
    • Advertisers
      • TV Attribution
        • ⚙️Create Attribution Report
        • 📋List Attribution Reports
        • 📊Show Attribution Report
          • Summary
          • Media Evaluation
          • Broadcast Time
          • Spots
          • Advanced
        • 📜Spotlists
        • Sample Spotlist
      • Campaign Insights
        • 📺Campaigns
        • 📈Campaign Analytics
          • SmartTV Analytics
            • Summary
            • Channels
            • Programs
            • Time Slots
          • Peoplemeter Analytics
            • Channels
            • Programs
            • Time Slots
          • Audiences
            • Viewers
            • Linear Viewers
            • VOD Viewers
            • Location
          • Spots
          • Attribution Report Creation
          • Create Spotwise Report
      • Spotwise
        • 📶Create Campaign
        • 📺Campaigns
        • 🔁Campaign Analytics
          • SmartTV Analytics
            • Summary
            • Channels
            • Programs
            • Time Slots
          • Peoplemeter Analytics
            • Channels
            • Programs
            • Time Slots
          • Audiences
            • Viewers
            • Linear Viewers
            • VOD Viewers
            • Location
          • Spots
        • Sample Spotlist
      • Audience Insights
    • Broadcasters
      • Broadcaster Analytics
    • Integrations
      • Universal Analytics (UA)
      • Google Analytics 4 (GA4)
      • Adjust
      • Conversions API
        • Managing API Keys
        • Pushing Conversion Events
    • Error Management
      • General
      • TV Attribution
      • Campaign Insights
    • Media Terminology
    • FAQ
      • TV Attribution
      • Campaign Insights
      • Integrations
Powered by GitBook
On this page
  1. Product Guides
  2. Advertisers
  3. TV Attribution

Show Attribution Report

This operation analyses the data, offering a comprehensive examination of the performance of TV ads.

PreviousList Attribution ReportsNextSummary

Last updated 1 year ago

1a. View Report Information: Important details regarding the report, such as its creator and date range, are displayed.

1b. View Dashboard: Access to the primary information of the report.

Display term
Explanation

Total GRP

Obtained through the ratio of the number of campaign ads viewings to the target audience universe selected. This data is retrieved from ADEX.

Total cost

The cost based on all campaign spots (commercial ads). This data is retrieved from ADEX.

Total spots

The total number of spots.

TV attribution lifts

Measures the impact of advertising on web and mobile performance. The contribution of advertising is highlighted.

Cost per lift

Calculated by dividing the total cost of the advertising campaign by the increase in awareness achieved as a result of the campaign.

Avg lift percentage

Calculated percentage average of the increase in awareness achieved as a result of the campaign to based on different parameters analyzed by the algorithm, the site displays the anticipated traffic in the absence of advertisements.

1c. View Analytics: Analytics can be viewed.

📊
Summary
Media Evaluation
Broadcast time
Spots
Advanced