📊Show Attribution Report
This operation analyses the data, offering a comprehensive examination of the performance of TV ads.
1a. View Report Information: Important details regarding the report, such as its creator and date range, are displayed.
1b. View Dashboard: Access to the primary information of the report.
| Display term | Explanation |
|---|---|
Total GRP | Obtained through the ratio of the number of campaign ads viewings to the target audience universe selected. This data is retrieved from ADEX. |
Total cost | The cost based on all campaign spots (commercial ads). This data is retrieved from ADEX. |
Total spots | The total number of spots. |
TV attribution lifts | Measures the impact of advertising on web and mobile performance. The contribution of advertising is highlighted. |
Cost per lift | Calculated by dividing the total cost of the advertising campaign by the increase in awareness achieved as a result of the campaign. |
Avg lift percentage | Calculated percentage average of the increase in awareness achieved as a result of the campaign to based on different parameters analyzed by the algorithm, the site displays the anticipated traffic in the absence of advertisements. |
1c. View Analytics: Analytics can be viewed.
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