Linear Viewers
These audiences represent the households that spend viewership time on Linear TV.
Linear Viewing Preference
This chart is designed regarding how much viewership time is spent on linear TV.
Light means that 35% or less time has been spent on Linear TV.
Medium means 35% -to 80% of their time is spent on linear TV.
Heavy means that watchers have spent 80% or more of their viewership time on Linear TV.
Linear Content Preference
The graphs and data for Reach & Frequency and Reach & Impression & Completion rate based on 10 segments of a campaign can be exhibited.
Segments; household groups defined by their TV viewing habits.
10 Segments:
Avid News Watchers
Cinema Lovers
Documentary Lovers
Game & Entertainment Lovers
HHs with Children
International Content Watchers
Music Lovers
Sports Fan
TV Series Lovers
Women Show Addicts
Reach is based on the number of households that viewed the campaign ads regardless of multiple views.
Frequency the average figure that represents how many times segmented households viewed the campaign ads.
Linear Preference
Segments; household groups defined by their TV viewing habits.
Reach is based on the number of households that viewed the campaign ads regardless of multiple views. Reach percentage shows the distribution of total reach for these segments regardless of each segment size.
Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions. Impressions percentage shows the distribution of total impressions for these segments regardless of each segment size.
Completion rate shows the percentage of total spot watch completion. It is calculated based on total spot duration watched divided by total spot duration aired.
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