Linear Viewers

These audiences represent the households that spend viewership time on Linear TV.

Linear Viewing Preference

This chart is designed regarding how much viewership time is spent on linear TV.

• Light means that 35% or less time has been spent on Linear TV.

• Medium means 35% -to 80% of their time is spent on linear TV.

• Heavy means that watchers have spent 80% or more of their viewership time on Linear TV.

Display Items	Explanation
1a. Display chart	Charts can be displayed linear, medium and heavy.
1b. Download chart	Linear Viewing chart can be downloaded in jpeg or png format.
1c. Show & Download data	Linear Viewing data can be showed and downloaded.
1d. Download datatable	Linear Viewing datatable can be downloaded in excel format.

Linear Content Preference

The graphs and data for Reach & Frequency and Reach & Impression & Completion rate based on 10 segments of a campaign can be exhibited.

Segments; household groups defined by their TV viewing habits.

10 Segments:

• Avid News Watchers

• Cinema Lovers

• Documentary Lovers

• Game & Entertainment Lovers

• HHs with Children

• International Content Watchers

• Music Lovers

• Sports Fan

• TV Series Lovers

• Women Show Addicts

Reach is based on the number of households that viewed the campaign ads regardless of multiple views.

Frequency the average figure that represents how many times segmented households viewed the campaign ads.

Display Items	Explanation
2a. Display chart	Charts can be displayed based on 10 segments.
2b. Download chart	Linear Content Viewing chart can be downloaded in jpeg or png format.
2c. Show & Download data	Linear Content Viewing data can be showed and downloaded.
2d. Download datatable	Linear Content Viewing datatable can be downloaded in excel format.

Linear Preference

Segments; household groups defined by their TV viewing habits.

Reach is based on the number of households that viewed the campaign ads regardless of multiple views. Reach percentage shows the distribution of total reach for these segments regardless of each segment size.

Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions. Impressions percentage shows the distribution of total impressions for these segments regardless of each segment size.

Completion rate shows the percentage of total spot watch completion. It is calculated based on total spot duration watched divided by total spot duration aired.

Display Items	Explanation
3a. Display chart	Charts can be displayed based on 10 segments & light, medium, heavy.
3b. Download chart	Linear Preference chart can be downloaded in jpeg or png format.
3c. Show & Download data	Linear Preference data can be showed and downloaded.
3d. Download datatable	Linear Preference datatable can be downloaded in excel format.