Google Analytics 4 (GA4)

Advertisers are now able to see the impact of their TV campaigns on website sessions using MediaQX TV Attribution.

How to Integrate Google Analytics 4 (GA4)?

1. Go to https://app.mediaqx.com/

2. Enter your email and password and click LOGIN. If you do not have a MediaQX account yet, you can create one using the signup link.

3. On the sidebar click "Integrations"

4. On the integrations page click "Connect Account"

5. Click "Sign In With Google Analytics 4". When you click the "Sign in With Google Analytics 4" button, the google authentication page will be opened.

6. You need to choose the analytics account connected to your webpage.

7. You need to check all the boxes including "Google Analytics 4 Data" to allow MediaQX TV Attribution access to the traffic of your website.

8. Click Continue

9. After you enable your Google Analytics 4 account access the webpages and property id. You need to choose the website you want to create an attribution report.

10. Click Select

11. You are all set! Now you can see your integration on your integrations list. You can use this integration while you are creating an Attribution Report.

Metrics:

• Sessions: The number of sessions that began on your site or app (event triggered: session_start).

• New users: The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit)

• Active Users: The number of distinct users who visited your site or app.

• Views: The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).