VOD Viewers

These audiences represent the households that spend viewership time on VOD (video on demand) platforms.

This chart is designed regarding how much viewership time is spent on VOD.

Light means that 35% or less time has been spent on VOD.
Medium means 35% -to 80% of their time is spent on VOD.
Heavy means that watchers have spent 80% or more of their viewership time on VOD.

This chart is designed regarding how much viewership time is spent on Youtube.

Light means that 35% or less time has been spent on Youtube.
Medium means 35% -to 80% of their time is spent on Youtube.
Heavy means that watchers have spent 80% or more of their viewership time on Youtube.

Netflix subscribers represent the households that have watched Netflix 30 minutes in average every time they launched the app.

Netflix preferred represents the households that have spent more viewership time on Netflix than on Linear TV.

This chart represents the preferences of viewers based on their viewership time on VOD (Video on Demand) platforms.

Last updated 1 year ago