Location
The graphs and data for reach, impression and frequency based on location of a campaign can be exhibited.
Last updated
The graphs and data for reach, impression and frequency based on location of a campaign can be exhibited.
Last updated
Reach is based on the number of households that viewed the campaign ads regardless of multiple views.
Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions.
Frequency, the average figure that represents how many times households viewed the campaign ads.
| Display Items | Explanation |
|---|---|
1a. Display chart
Chart can be displayed linear, medium and heavy.
1b. Filter location chart
Location chart can be filtered based on reach, impressions or frequency.
1c. Download location chart
Location chart can be downloaded in jpeg or png format
1d. Show & Download data
Location data can be showed and downloaded
1e. Download datatable
Location datatable can be downloaded in excel format
