Channels
The graphs and data for Channel impressions of a campaign can be exhibited.
Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions.
Channels impressions based on channels.
Channel Types:
Total - All channels,
Measured - Full-time measured channels based on measurement agency,
Others - Semi-measured and non-measured channels combined based on measurement agency.
| Display Items | Explanation |
|---|---|
1a. Channel type filter | Charts can be filtered by measured and others |
1b. Show chart | Channels impressions chart can be showed |
1c. Download chart | Channels impressions chart can be downloaded in jpeg or png format |
1d. Show & Download | Channels impressions data can be showed and downloaded |
1e. Download datatable | Channels impressions datatable can be downloaded in excel format |
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