Channels

The graphs and data for Channel impressions of a campaign can be exhibited.

Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions.

Channels impressions based on channels.

Channel Types:

• Total - All channels,

• Measured - Full-time measured channels based on measurement agency,

• Others - Semi-measured and non-measured channels combined based on measurement agency.

Display Items	Explanation
1a. Channel type filter	Charts can be filtered by measured and others
1b. Show chart	Channels impressions chart can be showed
1c. Download chart	Channels impressions chart can be downloaded in jpeg or png format
1d. Show & Download	Channels impressions data can be showed and downloaded
1e. Download datatable	Channels impressions datatable can be downloaded in excel format