TV Attribution
Monitor and Evaluate the Performance of Linear TV Advertising to Achieve Target Goals
TV Attribution is a comprehensive system that involves four primary operations, each with a distinct role within the process:
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Explanation
This operation creates reports that detail the attribution process.
Reports are generated from the information gathered by the Attribution Report Creation operation.
This operation analyses the data, offering a comprehensive examination of the performance of TV ads.
This operation creates lists of specific TV spots that are being analyzed.
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