TV Attribution

Monitor and Evaluate the Performance of Linear TV Advertising to Achieve Target Goals

TV Attribution is a comprehensive system that involves four primary operations, each with a distinct role within the process:

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Explanation

This operation creates reports that detail the attribution process.

Reports are generated from the information gathered by the Attribution Report Creation operation.

This operation analyses the data, offering a comprehensive examination of the performance of TV ads.

This operation creates lists of specific TV spots that are being analyzed.

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