Viewers

These audiences represent the households that spend viewership time on both Linear TV and VOD.

Linear Preferred: If an household spends more then 70% of their time on Linear TV, they’re considered to be Linear Preferred.

VOD Preferred: if an household spends more then 70% of their time on VOD, then they’re considered to be VOD Preferred.

Both Preferred: If they spend somewhat similar viewership time on both VOD & Linear they’re regarded as Both Preferred.

Reach is based on the number of households that viewed the campaign ads regardless of multiple views based on Linear or VOD.

Frequency the average figure that represents how many times segmented households viewed the campaign ads.

Display Items	Explanation
1a. Display chart	Chart can be displayed linear, VOD and Both preferred
1b. Download viewer preference chart	Viewer preference chart can be downloaded in jpeg or png format
1c. Show & Download data	Viewer preference data can be showed and downloaded
1d. Download datatable	Viewer preference datatable can be downloaded in excel format

Reach & Impression & Completion Rate

Reach is based on the number of households that viewed the campaign ads regardless of multiple views. Reach percentage shows the distribution of total reach for these segments regardless of each segment size.

Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions. Impressions percentage shows the distribution of total impressions for these segments regardless of each segment size.

Completion rate shows the percentage of total spot watch completion. It is calculated based on total spot duration watched divided by total spot duration aired.

Display Items	Explanation
2a. Display bubble chart	Reach & impression & completion rate comparisons can be showed based on segment.
2b. Download chart	Reach & impression & completion rate chart can be downloaded in jpeg or png format
2c. Show & Download data	Reach & impression & completion rate data can be showed and downloaded
2d. Download datatable	Reach & impression & completion rate datatable can be downloaded in excel format