MediaQX Docs
  • Overview
    • Who we are ?
    • What we offer ?
    • Our Products
  • Product Guides
    • Getting Started
      • Signup
        • Email Verification
        • Profile Information
        • Create Organization
      • Login
    • General
      • Account
        • Profile
        • My Organizations
        • Notifications
        • Admin
    • Advertisers
      • TV Attribution
        • โš™๏ธCreate Attribution Report
        • ๐Ÿ“‹List Attribution Reports
        • ๐Ÿ“ŠShow Attribution Report
          • Summary
          • Media Evaluation
          • Broadcast Time
          • Spots
          • Advanced
        • ๐Ÿ“œSpotlists
        • Sample Spotlist
      • Campaign Insights
        • ๐Ÿ“บCampaigns
        • ๐Ÿ“ˆCampaign Analytics
          • SmartTV Analytics
            • Summary
            • Channels
            • Programs
            • Time Slots
          • Peoplemeter Analytics
            • Channels
            • Programs
            • Time Slots
          • Audiences
            • Viewers
            • Linear Viewers
            • VOD Viewers
            • Location
          • Spots
          • Attribution Report Creation
          • Create Spotwise Report
      • Spotwise
        • ๐Ÿ“ถCreate Campaign
        • ๐Ÿ“บCampaigns
        • ๐Ÿ”Campaign Analytics
          • SmartTV Analytics
            • Summary
            • Channels
            • Programs
            • Time Slots
          • Peoplemeter Analytics
            • Channels
            • Programs
            • Time Slots
          • Audiences
            • Viewers
            • Linear Viewers
            • VOD Viewers
            • Location
          • Spots
        • Sample Spotlist
      • Audience Insights
    • Broadcasters
      • Broadcaster Analytics
    • Integrations
      • Universal Analytics (UA)
      • Google Analytics 4 (GA4)
      • Adjust
      • Conversions API
        • Managing API Keys
        • Pushing Conversion Events
    • Error Management
      • General
      • TV Attribution
      • Campaign Insights
    • Media Terminology
    • FAQ
      • TV Attribution
      • Campaign Insights
      • Integrations
Powered by GitBook
On this page
  1. Product Guides
  2. Advertisers
  3. Campaign Insights
  4. Campaign Analytics
  5. Audiences

Viewers

These audiences represent the households that spend viewership time on both Linear TV and VOD.

PreviousAudiencesNextLinear Viewers

Last updated 1 year ago

Linear Preferred: If an household spends more then 70% of their time on Linear TV, theyโ€™re considered to be Linear Preferred.

VOD Preferred: if an household spends more then 70% of their time on VOD, then theyโ€™re considered to be VOD Preferred.

Both Preferred: If they spend somewhat similar viewership time on both VOD & Linear theyโ€™re regarded as Both Preferred.

Reach is based on the number of households that viewed the campaign ads regardless of multiple views based on Linear or VOD.

Frequency the average figure that represents how many times segmented households viewed the campaign ads.

Display Items
Explanation

1a. Display chart

Chart can be displayed linear, VOD and Both preferred

1b. Download viewer preference chart

Viewer preference chart can be downloaded in jpeg or png format

1c. Show & Download data

Viewer preference data can be showed and downloaded

1d. Download datatable

Viewer preference datatable can be downloaded in excel format

Reach & Impression & Completion Rate

Reach is based on the number of households that viewed the campaign ads regardless of multiple views. Reach percentage shows the distribution of total reach for these segments regardless of each segment size.

Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions. Impressions percentage shows the distribution of total impressions for these segments regardless of each segment size.

Completion rate shows the percentage of total spot watch completion. It is calculated based on total spot duration watched divided by total spot duration aired.

Display Items
Explanation

2a. Display bubble chart

Reach & impression & completion rate comparisons can be showed based on segment.

2b. Download chart

Reach & impression & completion rate chart can be downloaded in jpeg or png format

2c. Show & Download data

Reach & impression & completion rate data can be showed and downloaded

2d. Download datatable

Reach & impression & completion rate datatable can be downloaded in excel format

๐Ÿ“ˆ