Programs

The graphs and data for Program impressions of a campaign can be exhibited.

Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions.

Programs impressions based on programs.

Channel Types:

• Total - All channels,

• Measured - Full-time measured channels based on measurement agency,

• Others - Semi-measured and non-measured channels combined based on measurement agency.

Display Items	Explanation
1a. Channel type filter	Charts can be filtered by measured and others.
1b. Show chart	Programs impressions chart can be displayed.
1c. Download chart	Programs impressions chart can be downloaded in jpeg or png format.
1d. Show & Download	Programs impressions data can be showed and downloaded.
1e. Download datatable	Programs impressions datatable can be downloaded in excel format.