Our Products

Solutions for Advertisers

TV Attribution

mediaQX TV Attribution helps advertisers and agencies better understand the efficiency of their TV ad campaigns.

mediaQX TV Attribution tracks and measures the impact of television advertising on website visits, mobile app installation and other key performance metrics.

Campaign Insights

Experience the full potential of mediaQX Campaign Insights, a cutting-edge solution that empowers you to effectively monitor and analyze vital metrics of your advertising campaigns. With our platform, you gain the ability to track key factors such as unique viewer count (reach), ad impressions, frequency, and the number of new viewers who encounter your campaign for the first time.

By leveraging these comprehensive insights, you can optimize your campaigns to achieve maximum engagement and impact. Our platform enables you to strike a balance and avoid overexposure to the same viewers by determining the optimal frequency. This ensures that your message is delivered effectively to your target audience, leading to enhanced campaign performance.

With these powerful tools and indicators, you are able to make informed, data-driven decisions that will optimize your TV advertising strategy and generate a higher return on investment (ROI). Discover the real potential of mediaQX Campaign Insights and unlock unprecedented success for your ad campaigns.

Spotwise

mediaQX Spotwise offers a complete solution to track and analyze key metrics in your advertising campaigns in a professional way. With our platform, you can effortlessly monitor important aspects such as unique viewer count (reach), ad impressions, frequency, and the number of new viewers who encounter your campaign for the first time. In addition, our system allows you to upload custom campaign spotlists, enabling analysis of specific time periods and providing valuable insights into the associated costs.

By leveraging the capabilities of MediaQX Spotwise, you can efficiently optimize your ad campaigns for maximum engagement and impact. This involves avoiding excessive exposure to the same viewers by achieving optimal frequency, and ensuring that your message reaches your target audience in a very effective way.

Equipped with these powerful tools and metrics, you gain the ability to make data-driven decisions to refine your TV advertising strategy and enhance your return on investment (ROI).

Audience Insights

Audience Insights delves into the core of viewer behavior, offering a meticulous breakdown of your chosen audience segments. Tailored specifically for targeted groups, this tool provides intricate data on weekly viewership metrics, including per-TV duration and reach. By seamlessly integrating our carefully crafted audience segments, developed from detailed behavioral data, Audience Insights paints a picture of your viewership landscape.

Explore programs based on broadcast times, effortlessly comparing viewership metrics. Analyze historical trends, evaluate program effectiveness, and sharpen your future campaigns with precision. Audience Insights equips you with the knowledge to make strategic decisions, ensuring your content resonates deeply with your intended audience.

Solutions for Broadcasters

Broadcaster Analytics

Experience insights into the heart of television networks with mediaQX Broadcaster Analytics. This robust tool compiles real-time and historical data from thousands of TVs, presenting minute-by-minute performance metrics of TV Networks. Navigate effortlessly between the past and present as you analyze the ebb and flow of viewership patterns. Broadcaster Analytics offers a comprehensive view, not only of your network’s current performance but also historical trends. Seamlessly compare real-time data with historical metrics, enabling you to make agile programming decisions. Additionally, gain a competitive edge by evaluating your network’s performance against industry rivals in real time.