The Campaign Analytics operation provides businesses with data and insights about their advertising custom campaigns.
It includes information about ad impressions, reach, completion rate etc. This operation helps businesses understand how effective their custom campaigns are and where they can improve.
1a. View Dashboard: User can view campaign main info.
1b. View Analytics: User can view
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Total GRP
Obtained through the ratio of the number of campaign ads viewings to the target audience universe selected. This data is retrieved from ADEX.
Total cost
The cost based on all campaign spots (commercial ads). This data is retrieved from ADEX.
Spot Count
The count of all campaign spots (commercial ads) that broadcast within a program or during the breaks. This data is retrieved from ADEX.
Total impression
Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. This data is retrieved from MediaQX CTV Analysis.
Reach
The number of households viewed campaign ads. Households are counted only once even when they have viewed campaign ads multiple times throughout the campaign. This data is retrieved from MediaQX CTV Analysis.
Frequency
The average figure that represents how many times households saw the campaign ads. This data is retrieved from MediaQX CTV Analysis.
