Summary

The graphs and data for Reach and Frequency of campaign can be exhibited.

1a. This chart represents combination of Reach, Spots and New Comers data. Campaign spot count and spot count on this chart may differ because only spots that have 1+ reach included on this chart.

Reach is based on the number of households that viewed the campaign ads regardless of multiple views.

The spot refers to each commercial short, focused promotional materials for advertisement whether before, during or after a specific program. Duration of spots can vary from 5 seconds to minutes.

New comers: First time reached device of each news days. In this new comers figure we disregard the devices that were already viewed the advertisement spot.

1c. This chart represents the Frequency.

Frequency: The average figure that represents how many times households viewed the campaign ads.

Display Items	Explanation
1a. View Reach chart	Reach chart can be viewed
1b. Download Reach chart	Reach chart can be downloaded
1c. View Frequency chart	Frequency chart can be viewed
1d. Download Frequency chart	Frequency chart can be downloaded