Summary

The graphs and data for Reach and Frequency of campaign can be exhibited.

1. Daily Reach Chart

This chart represents the combination of Reach, Spots and New Comers data. The difference between the campaign spot count and the spot count is due to the inclusion of only those spots with a reach of 1 or more on this chart.

Reach is determined by the number of households that viewed the campaign ads, regardless of whether there were multiple views from the same households.

The spot refers to each commercial short, focused promotional materials for advertisement whether before, during or after a specific program. Duration of spots can vary from 5 seconds to minutes.

"Newcomers" refers to the first-time reached devices on each new day. In this figure, devices that have already viewed the advertisement spot are excluded from the count.

2. Daily Frequency Chart

This chart represents daily Frequency.

Reach values from 1+ to 10+ frequencies are displayed.

3. Frequency Chart

This chart represents the Frequency.

Frequency is the average that quantifies how many times households viewed the campaign ads.

Display Items	Explanation
1a. View Reach chart	Reach chart can be viewed
1b. Download Reach chart	Reach chart can be downloaded
2a. View Daily frequency chart	Daily frequency chart can be viewed
2b. Download Daily frequency chart	Daily frequency chart can be downloaded
3a. View Frequency chart	Frequency chart can be viewed
3b. Download Frequency chart	Frequency chart can be downloaded