Programs

The graphs and data for Program affinity index, spot count and cost&GRPxsec of a campaign can be exhibited.

1- Affinity Index

Program Affinity Index is a metric used in digital marketing to measure the relevance of an advertising campaign to the audience it is targeting based on programs. On this chart, relevance of the campaign can be analyzed by selecting planning target group and buying target group.Program Affinity index is calculated considering these target groups. Any figure above 100 indicates higher relevancy (performance) and any figure below 100 indicates lower relevancy.

Display Items	Explanation
1a. Planning & Buying Target filter	Charts can be filtered by planning and buying target group.
1b. Download affinity index chart	Programs affinity index chart can be downloaded in jpeg or png format
1c. Show & Download data	Programs affinity index data can be showed and downloaded
1d. Download datatable	Programs affinity index datatable can be downloaded in excel format

2- Spot Count

Spot count; sum of spots of the campaign.

Programs spot count; Spot count based on programs.

Channel Types:

• Total - All channels,

• Measured - Full-time measured channels based on measurement agency,

• Others - Semi-measured and non-measured channels combined based on measurement agency.

Display Items	Explanation
2a. Channel type filter	Charts can be filtered by measured and others
2b. Download spot count chart	Programs spot count chart can be downloaded in jpeg or png format
2c. Show & Download data	Programs spot count data can be showed and downloaded
2d. Download datatable	Programs spot count datatable can be downloaded in excel format

3- Cost & GRPxsec

Cost indicates the total spend. Figure retrieved from ADEX.

GRPxSecond can be considered as Purified Cost (CPP effect excluded from Cost). With this figure spots can be compared regardless of other spot’s length. This helps to analyze spots GRP effectiveness.

Display Items	Explanation
3a. Download cost and GRPxsec chart	Cost and GRPxsec chart can be downloaded in jpeg or png format
3b. Show & Download data	Cost and GRPxsec data can be showed and downloaded
3c. Download datatable	Cost and GRPxsec datatable can be downloaded in excel format