Programs
The graphs and data for Program affinity index, spot count and cost&GRPxsec of a campaign can be exhibited.
Last updated
The graphs and data for Program affinity index, spot count and cost&GRPxsec of a campaign can be exhibited.
Last updated
1- Affinity Index
Program Affinity Index is a metric used in digital marketing to measure the relevance of an advertising campaign to the audience it is targeting based on programs. On this chart, relevance of the campaign can be analyzed by selecting planning target group and buying target group.Program Affinity index is calculated considering these target groups. Any figure above 100 indicates higher relevancy (performance) and any figure below 100 indicates lower relevancy.
| Display Items | Explanation |
|---|---|
1a. Planning & Buying Target filter | Charts can be filtered by planning and buying target group. |
1b. Download affinity index chart | Programs affinity index chart can be downloaded in jpeg or png format |
1c. Show & Download data | Programs affinity index data can be showed and downloaded |
1d. Download datatable | Programs affinity index datatable can be downloaded in excel format |
2- Spot Count
Spot count; sum of spots of the campaign.
Programs spot count; Spot count based on programs.
Channel Types:
Total - All channels,
Measured - Full-time measured channels based on measurement agency,
Others - Semi-measured and non-measured channels combined based on measurement agency.
| Display Items | Explanation |
|---|---|
2a. Channel type filter | Charts can be filtered by measured and others |
2b. Download spot count chart | Programs spot count chart can be downloaded in jpeg or png format |
2c. Show & Download data | Programs spot count data can be showed and downloaded |
2d. Download datatable | Programs spot count datatable can be downloaded in excel format |
3- Cost & GRPxsec
Cost indicates the total spend. Figure retrieved from ADEX.
GRPxSecond can be considered as Purified Cost (CPP effect excluded from Cost). With this figure spots can be compared regardless of other spot’s length. This helps to analyze spots GRP effectiveness.
| Display Items | Explanation |
|---|---|
3a. Download cost and GRPxsec chart | Cost and GRPxsec chart can be downloaded in jpeg or png format |
3b. Show & Download data | Cost and GRPxsec data can be showed and downloaded |
3c. Download datatable | Cost and GRPxsec datatable can be downloaded in excel format |
