Programs

Graphs and data for spot count and cost & GRPxsec of a campaign can be exhibited.

1- Spot Count

Spot count; sum of spots of the campaign.

Programs spot count; Spot count based on programs.

Channel Types:

• Total - All channels,

• Measured - Full-time measured channels based on measurement agency,

• Others - Semi-measured and non-measured channels combined based on measurement agency.

Display Items	Explanation
1a. Channel type filter	Charts can be filtered by "measured" and "others".
1b. Download spot count chart	Programs spot count chart can be downloaded in jpeg or png format.
1c. Show & Download data	Programs spot count data can be showed and downloaded.
1d. Download datatable	Programs spot count datatable can be downloaded in excel format.

2- Cost & GRPxsec

Cost indicates the total spend. Figure retrieved from ADEX.

GRPxSecond can be considered as Purified Cost (CPP effect excluded from Cost). With this figure spots can be compared regardless of other spots' length. This helps to analyze spots GRP effectiveness.

Display Items	Explanation
2a. Download cost and GRPxsec chart	Cost and GRPxsec chart can be downloaded in jpeg or png format.
2b. Show & Download data	Cost and GRPxsec data can be showed and downloaded.
2c. Download datatable	Cost and GRPxsec datatable can be downloaded in excel format.