Location

The graphs and data for reach, impression and frequency based on location of a campaign can be exhibited.

Reach is based on the number of households that viewed the campaign ads regardless of multiple views.

Impressions are the total number of exposures to TV ads. One household can receive multiple exposures over time. If one household was exposed to an advertisement five times, this would count as five impressions.

Frequency, the average figure that represents how many times households viewed the campaign ads.

Display Items	Explanation
1a. Display chart	Chart can be displayed linear, medium and heavy.
1b. Filter location chart	Location chart can be filtered based on reach, impressions or frequency.
1c. Download location chart	Location chart can be downloaded in jpeg or png format
1d. Show & Download data	Location data can be showed and downloaded
1e. Download datatable	Location datatable can be downloaded in excel format