TV Attribution
What is TV Attribution?
TV attribution refers to the process of measuring the impact of TV advertising on consumer behavior, such as website visits, conversions, or sales. TV attribution allows marketers to understand how their TV ads are contributing to their overall marketing efforts and ROI. TV attribution typically involves using advanced data analytics and modeling techniques to analyze the relationship between TV ad exposure and consumer behavior. This may involve the use of advanced data sources, such as set-top box data, that can provide detailed information about when and where TV ads were viewed. By understanding the impact of TV advertising on consumer behavior, marketers can make more informed decisions about how to allocate their advertising budgets and optimize their campaigns for maximum impact.
Why do I need TV Attribution?
TV advertising is one of the most effective channels for building brand awareness and driving sales, but measuring its impact on business outcomes has traditionally been challenging. TV attribution solutions help advertisers understand the true ROI of their TV advertising campaigns and optimize them for better performance.
How does TV Attribution work?
TV attribution solutions use data integration, analytics, and attribution modeling to measure the impact of TV advertising on business outcomes. They typically require integrations with TV viewership data, website analytics data, sales data, ad server data, and data management platforms (DMPs) to provide a comprehensive view of advertising performance.
What types of business can benefit from TV Attribution?
Any business that invests in TV advertising can benefit from TV attribution solutions, regardless of their size or industry. The business which have direct response campaigns (aiming to drive immediate actions from viewers, such as website visits, app installs, or phone calls) TV attribution can help advertisers measure the impact of their TV ads on these actions and optimize their campaigns for better performance.
What kind of support can I expect from MediaQX?
At MediaQX, we provide dedicated support to our customers, including assistance while integrating our solution, training and onboarding with ongoing support and guidance.
Who should use this tool?
TV attribution software tools are typically used by marketers, advertisers, and media agencies who are running TV ad campaigns and want to understand the impact of their TV advertising on consumer behavior. These tools can help these professionals optimize their TV campaigns, increase their ROI, and make more informed decisions about their overall marketing strategies. Specifically, TV attribution software tools can be useful for: Marketers and advertisers who want to measure the effectiveness of their TV ad campaigns and understand how their TV ads are impacting consumer behavior. Media agencies who are responsible for planning, executing, and measuring TV ad campaigns for their clients. Brands and businesses who want to optimize their TV advertising budgets and ensure that their TV ads are reaching the right audience at the right time. Data analysts and researchers who are responsible for analyzing and interpreting data related to TV advertising and consumer behavior. Overall, TV attribution software tools can be valuable for any organization that is running TV ad campaigns and wants to measure their impact on consumer behavior.
Can I see our mobile app's traffics?
You can see your mobile app's traffics on Adjust Analytics. Our team is working on to add other major Analytics tools for mobile apps
Can I see our mobile app's new install?
Our team is working on to add Adjust Analytics tool for mobile app's traffics.
Can I see our web traffics by Adobe?
Google Analytics and Adjust Analytics are available at the moment. Our team is working on to add other major Analytics tools including Adobe.
Why do I have to give my Google Analytics credentials?
You don't have to give us your Google credentials. But you can integrate your Google Analytics to analyze to website.
How do I create an organization?
When you're sign up our platform, you should create an organization to use tools.
Can I Invite someone for my organization
Yes. You may invite as many colleagues as you wish into your organization.
Can I see both mobile and web at the same time?
Currently, Attribution reports can be created indipendently based on Analytics Tool therefore it is not possible to view mobile and web at the same time.
How can I unsubscribe?
Please reach out to us via info@mediaqx.com to change or end your subscription plan.
What will happen to my data after I unsubscribe?
MediaQX freezes organization after subscribtion is ended. However we keep data incase you may want to subscribe again. Hoewever, You can contact us if you want all your data to be deleted.
What are the payment options?
Currently, MediaQX supports wire payments. You can contact us to receive more information.
Can I have 2 website analytics providers integrated?
Yes. MediaQX supports multiple analytics accounts to be integrated.
Which 3rd parties are supported? (unclear questuion) (if analytics account)
Currently MediaQX supports Google Analytics and Adjust. Our Team is working around the clock to integrate more 3rd party analytics.
Can I cancel at anytime?
Cancellation is available however it may vary based on your subscription and contact.
Can I download as a full report?
MediaQX allows to to download individual charts as a visual and data as excel file.
I have a single account that connected to multiple web sites. How can I analyse a single web site on TV Attribution tool?
You may connect the particular website's view id to analyze.
How do I analyse the effect of TV ads on multiple web sites? (the brand has multiple websites mentioned in TV ads)
Analysis needs to be conducted independently.
Our TV plan is active in 5 countries in Latin America. How can I analyse conversions covering these countries?
Analysis needs to be conducted independently.
Can I analyse the effect of TV ads on all streaming platforms?
Currently, you may analyse effects of TV ads on Website and Mobile applications.
Can I choose a currency different from the country currency I want to analyse?
Yes, you may select differnt currenty options while uploading spotlist.
Is it possible to analyze both online and offline conversions? (Incoming calls, store offline sales etc.)
No, it doesn't.
Are the analyzes based on person-based TV ads views?
MediaQX analysis are device-based. It repserents the households.
What is TV Ad Lift?
TV ad lift refers to the increase in consumer behavior, such as website visits, search queries, or sales, that can be attributed to a TV advertising campaign. TV ad lift is usually measured by comparing the behavior of people who have been exposed to a TV ad to the behavior of a control group that has not been exposed to the ad. TV ad lift is an important metric because it allows marketers to understand the impact of their TV ad campaigns on consumer behavior and to measure the effectiveness of their advertising efforts. By measuring TV ad lift, marketers can identify which TV ads are most effective at driving consumer behavior and optimize their campaigns accordingly. To measure TV ad lift, marketers typically use advanced data analytics and modeling techniques that allow them to compare the behavior of people who have been exposed to a TV ad to the behavior of a control group that has not been exposed to the ad. By comparing these two groups, marketers can estimate the impact of the TV ad on consumer behavior and calculate the TV ad lift.
How do you determine the baseline?
MediaQX calculates Baseline based on website's or application's historical data and predicts future trend with the help of AI if there were no ads effect applied.
How do you determine the baseline if TV ads are active every day of the year?
MediaQX calculates Baseline based on website's or application's historical data and predicts future trend with the help of AI. If TV ads are active everyday of the year this prevents system to gather convinient dataa therefore result of the analysis may not be healthy.
Can I change my subscription plan?
Yes. However, currently we only offer trial and pro plan therefore you may lose your access to system and previously analyzed reports.
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