Channels
Graphs and data for channels spot count and cost & GRP x sec of a campaign can be displayed.
Last updated
Graphs and data for channels spot count and cost & GRP x sec of a campaign can be displayed.
Last updated
1- Spot Count
Spot count; sum of spots of the campaign.
Channels spot count; Spot count based on channels.
Channel Types:
Total - All channels,
Measured - Full-time measured channels based on measurement agency,
Others - Semi-measured and non-measured channels combined based on measurement agency.
1a. Channel type filter
Charts can be filtered by "measured" and "others".
1b. Download spot count chart
Channels spot count chart can be downloaded in jpeg or png format.
1c. Show & Download data
Channels spot count data can be showed and downloaded.
1d. Download datatable
Channels spot count datatable can be downloaded in excel format.
2- Cost & GRPxsec
Cost indicates the total spend. Figure retrieved from ADEX.
GRPxSecond can be considered as Purified Cost (CPP effect excluded from Cost). With this figure spots can be compared regardless of other spots' length. This helps to analyze spots GRP effectiveness.
2a. Download spot count chart
Channels cost and GRPxsec chart can be downloaded in jpeg or png format.
2b. Show & Download data
Channels cost and GRPxsec data can be showed and downloaded.
2c. Download datatable
Channels cost and GRPxsec datatable can be downloaded in excel format.
