Spots

Spots page provides an in-depth analysis of the details within the spot list.

TV spots are advertisements that are specifically designed to be broadcast on television. These advertisements are displayed during commercial breaks between television shows, news broadcasts, and other programming.

Spots analysis of TV spots includes identifying the Gross Rating Points (GRP) which measures the size of the audience reached by the advertisement. This analysis may also include the specific channel and program the advertisement aired on, the daypart (time of day) it aired, and other factors that may impact its effectiveness.

Display Items	Explanation
1a. Date filter	Spotlist can be filtered by generic date.
1b. Filters	Spotlist can be filtered detail.
1c. Display & Hide column	Spotlists column can be displayed or hided.
1d. Download spotlist	Spotlist can be downloaded.
1e. Order by column	Spotlist can be ordered based on column.

1b. Spots Filters

Display Items	Explanation
Channel Name	The channel names to be analyzed can be selected.
Program Name	The program names to be analyzed can be selected.
Channel Type	Measured, unmeasured or others channels can be selected.
Daypart	OPT or PT can be selected.
Daypart Detail	Regular OPT, Early OPT, Early PT, Special PT or Late PT can be selected.
Day of week	One or multiple day can be selected.
Hour of day	One or multiple hour can be selected.
Cost	The cost based on spots. This data is retrieved from ADEX.
GRP	Obtained through the ratio of the number of campaign ads viewings to the target audience universe selected. This data is retrieved from ADEX.
Lift	Lift measures the impact of advertising on web and mobile performance. The contribution of advertising is highlighted.
Lift Percentage	Calculated by the increase in awareness achieved as a result of the campaign to based on different parameters analyzed by the algorithm. The site displays the anticipated traffic in the absence of advertisements.
Click "Apply" or Clear	Apply filters or clear filters.